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Your Strategic Private Equity Partners

Helping you create lasting industry value
At Avella Capital Fund, we are not your average private equity investors—we come from a strong background in the industrial, construction, and energy service sectors, which means we’re not afraid to get our hands dirty, taking our field operations just as seriously as the behind-the-scenes work. Our founder, an operations executive in the Appalachian Basin, grew up in a coal industry household, giving him a unique perspective on the fundamentals of the energy sector. This personal connection to the industry has given us the competitive edge we need to continuously transform standard services into world-class companies with highly accomplished teams across various sectors. From our very first exit in 2013, which resulted in a 65% annualized ROI, we continue to move the needle on our portfolio’s performance. Let us show you how.

High Growth Objectives

This is our number one priority at Avella. Whether it’s developing a viable business model, raising capital, or acquiring customers and partners, we strive to provide the expertise and resources needed for success.

Operational Excellence and Efficiency

Our expertise in operational strategies and performance improvement drives cost reduction, enhanced productivity, and increased profitability, positioning our partners for long-term success in a competitive market.

Collaborative Innovation

We actively seek energy companies that embrace innovation and leverage technological advancements. By partnering with forward-thinking organizations, we fuel the developing and implementing of cutting-edge solutions that drive industry transformation. 

Transparency and Reporting

We prioritize transparency, providing clients with timely and regular updates on performance, risk, and portfolio composition of their investments.

Optimal Exit Strategies

We provide our clients with exit strategies that are tailored to their needs. We aim to ensure that each investment generates the highest return possible in the most efficient manner.

Meticulous Partner Selection

The quality of our projects is essential to our success. That’s why we have developed a rigorous screening process to select only the most promising companies with a demonstrated track record of success. Our selection criteria include:


in top line sales


key customer accounts added worldwide


hours of advanced development training delivered

Work With Us

Track Record of Success: We thoroughly evaluate each company’s past performance, assessing their ability to generate sustainable growth, profitability, and value for stakeholders.

Market Position and Competitive Advantage: We assess factors such as market share, brand recognition, intellectual property, unique technology, and any other differentiating factors that give them an edge over their competitors.

Growth Potential: We analyze the industry trends, market dynamics, and the company’s strategic plans to determine their ability to capitalize on growth opportunities and achieve long-term success.

Management Team and Talent: We assess each company’s leadership skills, industry experience, and ability to execute strategic initiatives effectively.

Alignment with Our Values and Vision: We seek companies whose values align with ours, fostering a culture of integrity, innovation, and long-term value creation.

Henry Froats


Henry Froats began his career on the ground floor of both the oil & gas industry and the Marcellus/Utica basin at Red Oak Water Transfer. He became a Director of Sales, for what is now the largest water transfer company in the world. He started Magnum Pipeline & Testing (NDT) and took that to a successful exit. His global experience includes dealings in The United Arab Emirates, Italy, Argentina, and every major basin in North America. Henry currently holds investments in eight businesses predominantly in oilfield and industrial services in North America